"92% of the consumers will still consume bouquet-based offering." He also noted that post NTO implementation, only 8% of the customers moved to a la carte as India consumers are value centric.
The move can also benefit Star if subscribers who want the television experience opts for a la carte or individual channels to watch IPL.
The development is of significance since Viacom18 will stream the upcoming season of IPL on JioCinema for free.Īccording to Elara Capital's Karan Taurani, the removal of Star channels from the base package ahead of the IPL season may have a neutral impact in the worst case scenario. RIL also happens to own DEN and Hathway and has a 28% stake in GTPL Hathway. It has to be noted that Star owns the TV rights to IPL and Reliance Industries’ Viacom18 has the digital rights. Ahead of IPL 2023, Multi-System Operators DEN Networks, Hathway Cable & Datacom and GTPL Hathway have reportedly informed their subscribers that they will be removing Star channels, including Star Sports from their basic packages from April 1.
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